MMullen Portfolio

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	<title>MMullen Portfolio</title>
	<link>https://maureenmullen.com</link>
	<description>MMullen Portfolio</description>
	<pubDate>Thu, 06 Jun 2024 12:10:02 +0000</pubDate>
	<generator>https://maureenmullen.com</generator>
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	<item>
		<title>Header Backdrop</title>
				
		<link>https://maureenmullen.com/Header-Backdrop</link>

		<pubDate>Tue, 13 Feb 2024 03:56:18 +0000</pubDate>

		<dc:creator>MMullen Portfolio</dc:creator>

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	<item>
		<title>About me</title>
				
		<link>https://maureenmullen.com/About-me</link>

		<pubDate>Tue, 13 Feb 2024 03:56:20 +0000</pubDate>

		<dc:creator>MMullen Portfolio</dc:creator>

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		<description>About
Maureen Mullen is a Graphic Designer based in Salt Lake City, Utah. They have been a full-time graphic designer since 2021.&#38;nbsp;


	Resume / Info
	

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		<title>Project Index</title>
				
		<link>https://maureenmullen.com/Project-Index</link>

		<pubDate>Tue, 13 Feb 2024 03:56:21 +0000</pubDate>

		<dc:creator>MMullen Portfolio</dc:creator>

		<guid isPermaLink="true">https://maureenmullen.com/Project-Index</guid>

		<description>Project Index
	

Grit Rail Jam
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/df8577418adb90dcbce0db71832560b43fabc8b005d76d816927b39723a26bdf/RailJam_Index.jpg" data-mid="204511003" border="0"  src="https://freight.cargo.site/w/1000/i/df8577418adb90dcbce0db71832560b43fabc8b005d76d816927b39723a26bdf/RailJam_Index.jpg" /&#62;


Grit Year Book
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fed10cb46396cb4da0d476021d1e2c920874be941e35d275a85dd73b431f11e8/GritYearbook_Index.jpg" data-mid="204511004" border="0"  src="https://freight.cargo.site/w/1000/i/fed10cb46396cb4da0d476021d1e2c920874be941e35d275a85dd73b431f11e8/GritYearbook_Index.jpg" /&#62;


Grit GPS Motion
&#60;img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/ccf3c806443bacb84c067bd21d5f1d7239e801017f17e206e4eb722ca08c357f/Grit_Index-ezgif.com-optimize.gif" data-mid="204510997" border="0"  src="https://freight.cargo.site/w/600/i/ccf3c806443bacb84c067bd21d5f1d7239e801017f17e206e4eb722ca08c357f/Grit_Index-ezgif.com-optimize.gif" /&#62;


212 Branding

&#60;img width="829" height="1240" width_o="829" height_o="1240" data-src="https://freight.cargo.site/t/original/i/24e8e769e37fb19a2ac67551b16fc34a012f414a0d0d64b354b2c1dcb23d0ff0/212Poster.png" data-mid="204510991" border="0"  src="https://freight.cargo.site/w/829/i/24e8e769e37fb19a2ac67551b16fc34a012f414a0d0d64b354b2c1dcb23d0ff0/212Poster.png" /&#62;


Ocavu Website Design

&#60;img width="600" height="498" width_o="600" height_o="498" data-src="https://freight.cargo.site/t/original/i/3edc13e9c913022e2ecf63751b16891a1410d74adc32de44efce022239f82883/OcavuScreen3-ezgif.com-video-to-gif-converter.gif" data-mid="204601692" border="0"  src="https://freight.cargo.site/w/600/i/3edc13e9c913022e2ecf63751b16891a1410d74adc32de44efce022239f82883/OcavuScreen3-ezgif.com-video-to-gif-converter.gif" /&#62;


Sandlot Website Design

&#60;img width="600" height="498" width_o="600" height_o="498" data-src="https://freight.cargo.site/t/original/i/53118e23253e8879cc873e37c237f8860e7ad5387a1bc8f32a2df95967751646/Comp1-ezgif.com-optimize.gif" data-mid="204664460" border="0"  src="https://freight.cargo.site/w/600/i/53118e23253e8879cc873e37c237f8860e7ad5387a1bc8f32a2df95967751646/Comp1-ezgif.com-optimize.gif" /&#62;


Sandlot Playing Cards
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a92396a8cc6e6b095c685383f01fb618679c13ddd48ac28a5ad356e8fd4897ad/Jacks.png" data-mid="204510998" border="0"  src="https://freight.cargo.site/w/1000/i/a92396a8cc6e6b095c685383f01fb618679c13ddd48ac28a5ad356e8fd4897ad/Jacks.png" /&#62;


Natural Object Capsule
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/97a4d48111cd484447294e3c5250756e2066497c99358a3a5bd1ad7ed0953a2c/NaturalObj_Index.jpg" data-mid="204511001" border="0"  src="https://freight.cargo.site/w/1000/i/97a4d48111cd484447294e3c5250756e2066497c99358a3a5bd1ad7ed0953a2c/NaturalObj_Index.jpg" /&#62;

2022 Ellipsis Lecture Series
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/579b0695ed84250e9c7f8cb6535e1d92d12d03ec41ab3729ab36455f87a36b83/Ellipsis_Index.jpg" data-mid="204510993" border="0"  src="https://freight.cargo.site/w/1000/i/579b0695ed84250e9c7f8cb6535e1d92d12d03ec41ab3729ab36455f87a36b83/Ellipsis_Index.jpg" /&#62;

Grayson Chance Visualizer
&#60;img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/081396710b2984774ce96bc5a2e4bde9a7d3107e833faa73e2e0e369b4de9f3c/GraysonChance-ezgif.com-optimize.gif" data-mid="204510996" border="0"  src="https://freight.cargo.site/w/600/i/081396710b2984774ce96bc5a2e4bde9a7d3107e833faa73e2e0e369b4de9f3c/GraysonChance-ezgif.com-optimize.gif" /&#62;

Lovebound Library
&#60;img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/533af62135c8b1f59e46aea8b8cf764c9c23fce660b8371247faf8355b0fcc85/LoveBound_Index.gif" data-mid="204511000" border="0"  src="https://freight.cargo.site/w/600/i/533af62135c8b1f59e46aea8b8cf764c9c23fce660b8371247faf8355b0fcc85/LoveBound_Index.gif" /&#62;

Xevant Motion Graphics
&#60;img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/0512b69e06273495f2b8591390131f15c5b63b1857044a27de4a232fbea19efb/Xevant_Index-ezgif.com-optimize.gif" data-mid="204511005" border="0"  src="https://freight.cargo.site/w/600/i/0512b69e06273495f2b8591390131f15c5b63b1857044a27de4a232fbea19efb/Xevant_Index-ezgif.com-optimize.gif" /&#62;

Photography
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b163083cdcf5885981e3e76c788841f2f6995bd724567b7f5dc886fe7eaa1bdc/Film_INdex.jpg" data-mid="204510994" border="0"  src="https://freight.cargo.site/w/1000/i/b163083cdcf5885981e3e76c788841f2f6995bd724567b7f5dc886fe7eaa1bdc/Film_INdex.jpg" /&#62;


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	<item>
		<title>Grit Rail Jam copy</title>
				
		<link>https://maureenmullen.com/Grit-Rail-Jam-copy</link>

		<pubDate>Tue, 13 Feb 2024 03:56:23 +0000</pubDate>

		<dc:creator>MMullen Portfolio</dc:creator>

		<guid isPermaLink="true">https://maureenmullen.com/Grit-Rail-Jam-copy</guid>

		<description></description>
		
	</item>
		
		
	<item>
		<title>Lovebound Case Slideshow</title>
				
		<link>https://maureenmullen.com/Lovebound-Case-Slideshow</link>

		<pubDate>Thu, 06 Jun 2024 12:09:43 +0000</pubDate>

		<dc:creator>MMullen Portfolio</dc:creator>

		<guid isPermaLink="true">https://maureenmullen.com/Lovebound-Case-Slideshow</guid>

		<description>.</description>
		
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	<item>
		<title>Lovebound Case Intro</title>
				
		<link>https://maureenmullen.com/Lovebound-Case-Intro</link>

		<pubDate>Thu, 06 Jun 2024 12:10:02 +0000</pubDate>

		<dc:creator>MMullen Portfolio</dc:creator>

		<guid isPermaLink="true">https://maureenmullen.com/Lovebound-Case-Intro</guid>

		<description>A Brand for Utah's Romance Bookstore

The Brief
Lovebound Library opened its door as Utah’s first romance bookstore in February 2024. The new store has become a location for community meet-ups and book clubs. As a brand, storefront, and community space,&#38;nbsp; Lovebound Library's mission is to connect readers and celebrate a thriving genre.&#38;nbsp; &#38;nbsp; &#38;nbsp;


&#60;img width="1636" height="1090" width_o="1636" height_o="1090" data-src="https://freight.cargo.site/t/original/i/7713220e9f2001011cdbfbcf9f9707fa51b0916ea59393afbde32b0a3af7f1f8/DSC01782.jpg" data-mid="212420678" border="0"  src="https://freight.cargo.site/w/1000/i/7713220e9f2001011cdbfbcf9f9707fa51b0916ea59393afbde32b0a3af7f1f8/DSC01782.jpg" /&#62;Position &#38;amp; Strategy

	
	While romance bookstores already exist in some cities, Lovebound Library is a unique establishment in Salt Lake City. The brand needed to excemplify the attitude of feminism in popular culture. Queer people and women were the main audience for the visual identity.&#38;nbsp; The brand process required research on romantics literature popular in the late 1900s in order to channel an established romance aesthetic. The challenge was to ensure that Lovebound clearly visually exists in the present day, despite its aged source material.&#38;nbsp;
	
&#60;img width="4500" height="2399" width_o="4500" height_o="2399" data-src="https://freight.cargo.site/t/original/i/6090215c28beead629dfe9bb98eec23b3f45876d69f61273c6534d5175b888a4/BookCovers-Ref_v-04_v-04.png" data-mid="212421351" border="0"  src="https://freight.cargo.site/w/1000/i/6090215c28beead629dfe9bb98eec23b3f45876d69f61273c6534d5175b888a4/BookCovers-Ref_v-04_v-04.png" /&#62;


Early Concepting


&#60;img width="6419" height="3154" width_o="6419" height_o="3154" data-src="https://freight.cargo.site/t/original/i/71c46f7605c1ec1d882e2e978011773aa5245d96b0cc5a37c06489b8c1ac4af2/TypeLayout-06.png" data-mid="212421558" border="0"  src="https://freight.cargo.site/w/1000/i/71c46f7605c1ec1d882e2e978011773aa5245d96b0cc5a37c06489b8c1ac4af2/TypeLayout-06.png" /&#62;

	Type was chosen with the intent to inspire a sense of established maturity, while also introducing contemporary fonts in order to bring the visual identity into the modern day. The logotype, Windsor bold, is paired with PP Agrandir and Bradford mono, two typefaces developed within the last ten years. This contrast reflects the attitude of feminism and the romance genre, everlasting and evolving. &#38;nbsp;
	

&#60;img width="8000" height="1202" width_o="8000" height_o="1202" data-src="https://freight.cargo.site/t/original/i/ce06bd2bb6d8f0be34cb3ae4409b6ecc147bf9a75fec5f8be632640e576916c9/LBL_ColorPalette_v-copy-2.png" data-mid="212420270" border="0"  src="https://freight.cargo.site/w/1000/i/ce06bd2bb6d8f0be34cb3ae4409b6ecc147bf9a75fec5f8be632640e576916c9/LBL_ColorPalette_v-copy-2.png" /&#62;


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2e6999a631837990970c665ad635f94a7da7a0a1731d1d3b76e4a2a0fe4c636d/ColorEffects2.png" data-mid="212420415" border="0"  src="https://freight.cargo.site/w/1000/i/2e6999a631837990970c665ad635f94a7da7a0a1731d1d3b76e4a2a0fe4c636d/ColorEffects2.png" /&#62;
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&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a2020a5ee93ae3ffab2cd563271e6100665da3e4b6eae22a28f65132835ce88d/ColorEffects.png" data-mid="212420412" border="0"  src="https://freight.cargo.site/w/1000/i/a2020a5ee93ae3ffab2cd563271e6100665da3e4b6eae22a28f65132835ce88d/ColorEffects.png" /&#62;


	Shades of pink and green are the two poles on the color palette. The vibrant pinks and orange imply an attitude of passion, excitement, and affection. The deeper greens were selected&#38;nbsp; to communicate a notion of bookish safety and coziness, while contrasting with the intensity of the warmer colors. Sand grounds the palette in cool earthiness. &#38;nbsp;
	

&#60;img width="4005" height="4582" width_o="4005" height_o="4582" data-src="https://freight.cargo.site/t/original/i/8160876db44afe032abcabe2e45be8b166ab45f58e564f057966a212509fe104/ColorSamples-07.png" data-mid="212421671" border="0"  src="https://freight.cargo.site/w/1000/i/8160876db44afe032abcabe2e45be8b166ab45f58e564f057966a212509fe104/ColorSamples-07.png" /&#62;
&#60;img width="4005" height="4582" width_o="4005" height_o="4582" data-src="https://freight.cargo.site/t/original/i/96779d9ab68651e269bbfa217eb0dd169108b438fae5d84a338f279deb77b32a/ColorSamples-08.png" data-mid="212421672" border="0"  src="https://freight.cargo.site/w/1000/i/96779d9ab68651e269bbfa217eb0dd169108b438fae5d84a338f279deb77b32a/ColorSamples-08.png" /&#62;
&#60;img width="4005" height="4582" width_o="4005" height_o="4582" data-src="https://freight.cargo.site/t/original/i/87aafe6e77605e46c0c88bcf3c2f710fd7ac23c6c09648d9d79e68ba610b7899/ColorSamples-10.png" data-mid="212421674" border="0"  src="https://freight.cargo.site/w/1000/i/87aafe6e77605e46c0c88bcf3c2f710fd7ac23c6c09648d9d79e68ba610b7899/ColorSamples-10.png" /&#62;
&#60;img width="4005" height="4582" width_o="4005" height_o="4582" data-src="https://freight.cargo.site/t/original/i/606d9d6718a072d25c917f0fea403808ee5b24cd9814a84b651f0efee47a07d3/ColorSamples-09.png" data-mid="212421673" border="0"  src="https://freight.cargo.site/w/1000/i/606d9d6718a072d25c917f0fea403808ee5b24cd9814a84b651f0efee47a07d3/ColorSamples-09.png" /&#62;


Final Expression

	Lovebound Library opened its doors in February of 2024. In addition to the visual identity, a number of products were produced to accompany the opening.
	
 &#38;nbsp;&#38;nbsp;


&#60;img width="1526" height="1090" width_o="1526" height_o="1090" data-src="https://freight.cargo.site/t/original/i/74415be7e4970db555b0a3ce404fc122c1fe834bc120cdfecd289a2fe61bb01e/DSC01701.jpg" data-mid="212552521" border="0"  src="https://freight.cargo.site/w/1000/i/74415be7e4970db555b0a3ce404fc122c1fe834bc120cdfecd289a2fe61bb01e/DSC01701.jpg" /&#62;


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&#60;img width="1636" height="1090" width_o="1636" height_o="1090" data-src="https://freight.cargo.site/t/original/i/34fb13dade16f67c7bd3b26ed4405989013f1253ba1522607779d11d18b6a9f2/DSC01805.jpg" data-mid="212552512" border="0"  src="https://freight.cargo.site/w/1000/i/34fb13dade16f67c7bd3b26ed4405989013f1253ba1522607779d11d18b6a9f2/DSC01805.jpg" /&#62;


	&#60;img width="1462" height="2178" width_o="1462" height_o="2178" data-src="https://freight.cargo.site/t/original/i/e8162fe17ab73d05711dc9e2553d5b4b968e2050f8b2294218d71f8c57f64363/lbl_Sticker-Scan.png" data-mid="212557104" border="0"  src="https://freight.cargo.site/w/1000/i/e8162fe17ab73d05711dc9e2553d5b4b968e2050f8b2294218d71f8c57f64363/lbl_Sticker-Scan.png" /&#62;
	

&#60;img width="1526" height="1090" width_o="1526" height_o="1090" data-src="https://freight.cargo.site/t/original/i/fa334d2fa0b8524a1f43bec1e04d90cc107f5a51ba25ae17bdd5d94fbdb48d1d/DSC01768-Recovered.jpg" data-mid="212465430" border="0"  src="https://freight.cargo.site/w/1000/i/fa334d2fa0b8524a1f43bec1e04d90cc107f5a51ba25ae17bdd5d94fbdb48d1d/DSC01768-Recovered.jpg" /&#62;</description>
		
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